Privacy policy
PRIVACY NOTICE
Last Updated: 11/09/2021
We at Easy Vitamin Plan (“EVP”) have created this privacy notice (this “Privacy Notice”) because we know that you care about how information you provide to us is used and shared. This Privacy Notice relates to the information collection and use practices of Easy Vitamin Plan, in connection with our Services, which are made available to you through our website located at Easyvitaminplan.com (the “Website”).
Description of Users and Acceptance of Terms
This Privacy Notice applies to visitors to the Website, who view only publicly available content (“Visitors”), and customers who have purchased a Subscription to our Services (“Customers”). By visiting our Website, Visitors are agreeing to the terms of this Privacy Notice and the accompanying Terms of Use. By purchasing a Subscription, each Customer is agreeing to the terms of this Privacy Notice and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Notice shall have the meaning set forth in our Terms of Use.
Information We Collect and/or Receive
In the course of operating the Website, and the Services, Easy Vitamin Plan will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.
Personal Information
In order for us to help you build your Personalized Easy Vitamin Plan Packs, you will be asked to provide us with personal information about yourself, such as your first name, e-mail address, gender, age and zip code. If you would like to purchase a Subscription to our Services, you will be required to provide us with additional personal information about yourself, such as your name, and shipping address. All information that we receive under this section is collectively called “Personal Information.” We do not collect any Personal Information from Visitors when they use the Website, unless they provide such information voluntarily. However, we do at times collect contact information about prospective customers from third-party sources, including promotional and marketing partners.
Wellness Information
In order for us to help you build your Personalized Easy Vitamin Plan Packs, you will be asked to provide us with some information about your health and wellness, including but not limited to, your short-term and long-term health goals, your diet, your lifestyle, your views about health/wellness, and medical conditions that you have experienced or that exist in your family (collectively, the “Wellness Information”).
Billing Information
In order to purchase a Subscription to our Services, you will be required to provide certain information in addition to the Personal Information noted above. Such information may include a credit card number, expiration date, billing zip code, activation code, and similar information (collectively, the “Billing Information). Such Billing Information will be collected and processed by our Third-Party Payment Vendor pursuant to the terms and conditions of their privacy policies and terms of use, and we do not obtain access to any Billing Information.
Order Information
When Customers place an order for their Personalized Easy Vitamin Plan, we will also collect and/or receive certain information, including but not limited to, the Products in their Personalized Easy Vitamin Plan Packs (“Order Information”).
Other Information
In addition to the Personal Information, Wellness Information, Order Information, and the Billing Information, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using our online services, as some features and services on our online services may not work properly. Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.
Third-Party Analytics & Advertising
We may use one or more third-party analytics services (such as Google Analytics) to evaluate your use of the Services, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Services and mobile and Internet usage. We may also permit third-party online advertising networks, social media companies and other third-party advertising services to collect information about your use of our website over time so that they may play or display ads on our website, on other devices you may use, and on other websites, apps or services, including on Facebook. These third parties may use cookies, pixel tags (also called web beacons or clear gifs) and other technologies to help analyze and provide us with data and to collect data about consumers directly through our services for purposes of analyzing and optimizing our services, delivering ads, providing content and ads that are more relevant, measuring statistics and the success of ad campaigns, and detecting and reporting fraud.
We support the self-regulatory principles for online behavioral advertising (Principles) published by the Digital Advertising Alliance (DAA). The principles allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at www.aboutads.info. If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at www.aboutads.info/choices, or http://www.networkadvertising.org/choices/ to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to opt out again. If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at http://www.aboutads.info/appchoices.
Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online Services. It means that the online ads that you do see from DAA program participants should not be based on your interests. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.
Some of the third-party analytics and advertising partners we engage may also provide their own disclosures and opt-out mechanisms in relation to their collection of information from other websites, like our website. For example, you can learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy here and you can view Google’s currently available Google Analytics opt-out options here.
We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
How We Use and Share InformationYou authorize us to use the Personal Information, Wellness Information, Order Information and the Other Information (collectively, the “Information”) to provide and improve the Website and the Services; to solicit your feedback; and to inform you about our products and services and those of our promotional partners.
You also authorize us to use and/or share Information as described below.
How We Protect Your Information
We take commercially reasonable steps designed to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, we cannot guarantee the security of the Information, nor can we guarantee that the information you supply will not be intercepted while being transmitted to or from us over the Internet. In particular, e-mail you send or receive may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
When registering with our website, customers may opt out of having their Information used for purposes not directly related to the provision of goods or services through our website. Customers may also access, remove, review, and/or make changes to the same by following the instructions found on the Website. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Easy Vitamin Plan marketing e-mail. We will use commercially reasonable efforts to process such requests in a timely manner. Customers cannot opt out of receiving transactional e-mails related to their account with Easy Vitamin Plan.
Important Notice to Non-U.S. Residents
The Website, the Services, and their servers are operated in the United States. Please be aware that your information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Website and/or the Services, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.
External Websites
The Website and the Services may contain links to External Sites. Easy Vitamin Plan has no control over the privacy practices or the content of these External Sites. As such, we are not responsible for the content or the privacy policies of those External Sites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.
Children
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Notice by instructing their children to never provide us Personal Information without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.
California Residents
If you are a California resident, please scroll down to the section for the supplemental California Privacy Notice containing additional information about the processing of your personal information and the rights granted to you by California law.
Nevada Residents
Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at hello@easyvitaminplan.com with “Nevada Opt-Out” in the subject line.
Data Retention
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Changes to This Privacy Notice
This Privacy Notice is effective as of the date stated at the top of this Privacy Notice. We may change this Privacy Notice from time to time. Any such changes will be posted on the Website. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or prominent posting on the website prior to the changes becoming effective. By accessing the Website and/or using the Services after we make any such changes to this Privacy Notice, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Notice in effect at the time we collect the Information. Please refer back to this Privacy Notice on a regular basis.
How to Contact Us
If you have questions about this Privacy Notice, please contact Easy Vitamin Plan via e-mail at hello@easyvitaminplan.com with “Privacy Notice” in the subject line.
_________________________________________________________________________________________________________________________________
Easy Vitamin Plan CALIFORNIA PRIVACY NOTICE
Last Updated: October 1, 2021
This California Privacy Notice (the “CA Notice”) supplements the information contained in our Privacy Notice and applies solely to individual residents of the State of California ("consumers" or "you").
This CA Notice provides additional information about how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”).
Unless otherwise expressly stated, all terms in this CA Notice have the same meaning as defined in our Privacy Notice or as otherwise defined in the CCPA.
Scope
When we use the term “personal information” in this CA Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
For the purposes of this CA Notice, personal information does not include:
- Publicly available information from government records.
- De-identified, aggregated or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you.
- Information excluded from the CCPA's scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; or information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.
- Information relating to our employees, contractors and other personnel.
Collection and use of Personal Information
In the last 12 months, we have collected the following categories of personal information from the categories of sources and for the purposes set forth below, which reference the personal information, sources and purposes described in the ‘Information We Collect and/or Receive’ and ‘How We Use and Share Information’ sections of our Privacy Notice:
- Category of Personal Information Collected
- Collected
- Commercial or Business Purpose
- Categories of Sources
- Identifiers, including your name, address, phone number, email address, date of birth or other similar identifiers.
- To run the application
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- Understanding consumer shopping behavior
- To fulfill orders
- To communicate with you about your order
- Addressing software issues
- Updating your payment information
- For customer service purposes
- For quality assurance purposes
- For regulatory compliance purposes
- For collecting feedback
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- For marketing purposes
- Product and services improvement
- For contests and sweepstakes
- Directly from you
- Your browser or device
- Our business partners and affiliates
- Third parties you direct to share information with us
- Push notification providers
- Shipping providers
- Customer service platforms
- Data providers
- To run the application
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- To fulfill orders
- To communicate with you about your order
- Updating your payment information
- For customer service purposes
- For quality assurance purposes
- For regulatory compliance purposes
- For collecting feedback
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- For marketing purposes
- Product and services improvement
- For market research purposes
- Directly from you
- Your browser or device
- Our business partners and affiliates
- Third parties you direct to share information with us
- Shipping providers
- Customer service platforms
Protected Classification Characteristics, including your age, race, veteran status, and gender.
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- Directly from you
Commercial Information, including shopping and purchase history.
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- To fulfill orders
- For customer service purposes
- For quality assurance purposes
- For regulatory compliance purposes
- For collecting feedback
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- Directly from you
- Your browser or device
- Our business partners and affiliates
Internet/Network Information, including device information, logs and analytics data.
- To run the application
- Understanding consumer shopping behavior
- Addressing software issues
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- Product and services improvement
- Directly from you
- Your browser or device
- Data providers
Geolocation Data, including precise location information from your device or generated based on IP address.
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- Directly from you
- Your browser or device
Sensory Information, including recordings of phone calls with us, where permitted by law.
- For customer service purposes
- For quality assurance purposes
- For regulatory compliance purposes
- For collecting feedback
- Product and services improvement
- Directly from you
- Your device
Professional/Employment Information, including your employment history, educational history, and degree relevant to your job application (applicants only).
- For job application purposes
- Directly from you
- For applicants, from third parties you direct to share information with us
Other Personal Information, including loyalty program data, information you post on our social media pages or otherwise provide to us.
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- For market research purposes
- Directly from you
- Your browser or device
- Third parties you direct to share information from us
Inferences, including predictions about your interests and preferences.
- To generate recommendations for users
- Shipment purposes
- Monitor the use of products
- Monitor habit formation and apply rewards
- For financial and engagement analytics
- Subscription forecasting purposes
- Personalization purposes
- For market research purposes
- Directly from you
- Your browser or device
- Information generated or derived from your purchases, online browsing and usage activity
Disclosure of and Recipients of Personal Information
As described in the ‘How We Use and Share Information’ section in our Privacy Notice, we have disclosed personal information within Easy Vitamin Plan and with a variety of third parties for business purposes. In the previous 12 months, we have disclosed the following categories of personal information to third parties for a business purpose:
All of the categories of personal information we collect, explained in the table above.
We may from time to time, and we have in the last 12 months, exchanged contact information (Identifiers and CA Customer Records) we maintain for contact information our promotional and marketing partners maintain, which would constitute a “sale” as defined under the CCPA. In addition, as is common practice among companies that operate online, we do allow certain third-party partners and providers to collect information about consumers directly through our services for purposes of analyzing and optimizing our services, delivering ads, providing content and ads that are more relevant, measuring statistics and the success of ad campaigns, and detecting and reporting fraud. For more information about how to opt out of personal information sharing that constitutes a “sale” under the CCPA, please refer to the ‘Your California Consumer Rights’ section below.
Your California Consumer Rights
California Consumer RightsAs a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):
The Right to Know
- You have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity;
- The specific pieces of personal information we have collected about you;
- The categories of personal information we have collected about you;
- The categories of sources of the personal information;
- The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
- The categories of personal information we have sold about you (if any) and the categories of third parties to whom the information was sold; and
- The business or commercial purposes for collecting or, if applicable, selling the personal information.
The Right to Opt Out of Personal Information Sales
You have the right to direct us not to sell personal information we have collected about you to third parties now or in the future.
The Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising these rights.
However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.
How to Exercise your California Consumer Rights
To exercise your Right to Know or your Right to Request Deletion, please submit a request by filling out our Privacy Request Form here, and selecting ‘Download’ or ‘Delete’ as the request type, or by calling our toll-free number: 1 (877) 227-3631.
We will need to verify your identity before processing your request. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems.
To Exercise Your Right to Opt Out of Personal Information Sales
To initiate your request to opt-out, email us at hello@easyvitaminplan com with the subject line “California Opt-Out” . We need your name and email address in order to process your request and safeguard your data. To the extent that our third-party advertising and analytics providers’ collection of information from users of our websites and other online services constitutes a “sale” under the CCPA, please refer to the ‘Third-Party Analytics & Advertising’ disclosures in the ‘Information We Collect and/or Receive’ section of our Privacy Notice for more information about the choices and opt-out options you have in relation to those practices. By visiting www.privacyrights.info, you can also opt out from “sales” of this type of personal information by businesses that participate in the DAA’s CCPA Opt-Out Tool. To make opt-out requests related to mobile apps on your device for businesses participating in the DAA’s CCPA App-based Opt-Out Tool, you can download the appropriate app at www.youradchoices.com/appchoices.
Do Not Sell My Personal Information
California’s “Shine the Light” Law
California's "Shine the Light" law (Civil Code Section §1798.83) provides certain rights to California residents that have an established business relationship with us with regard to the disclosure of certain types of personal information to third parties for their direct marketing purposes. In order to facilitate these rights, we do not disclose personal information of California residents to third parties for their direct marketing purposes, as defined under California’s “Shine the Light” law, where the resident opts out of such sharing. To opt-out of having your personal information disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law, please fill out the following Right to Opt Out form here, filling in your first name, last name, and email address, which we need in order to process your request and safeguard your data.
PLEASE NOTE: To opt-out of all disclosures to third parties for direct marketing purposes, you must provide your personal information to be added to our suppression list.
Additional Information
Contact Us
If you have any questions or requests in connection with this Notice or other privacy-related matters, please send an email to hello@easyvitaminplan.com with “California Privacy Notice” in the subject line.
Alternatively, inquiries may be addressed to:
Easy Vitamin Plan1812 FRONT ST
SCOTCH PLAINS, NJ
UNITED STATES OF AMERICA